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ARTICLE
Interview: David Gould from The Apprentice
by Beth Gottfried
Published: January 20, 2004

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David GouldNot many gals out their get to interview their celebrity mini-crushes, so on behalf of all the women out there, this one’s for you…

I spoke with David Gould on a Friday evening not too long ago. Boston had just emerged from one of the coldest weeks in decades with record low temps. Jack frost was not only nipping at peoples’ toes, but any exposed extremity and somehow the frostbite didn’t conjure up any toasty sentiments. It was the sort of week that had me seriously questioning the market value of nose warmers.

Seeking warmth and comfort I retreated to a place that I know could provide me with the proper overheated, cozy accommodations: my apartment. And on my way to becoming an adult, I had just bought my first duvet cover. After wrestling with my comforter and fighting a losing battle with the cover, I finally managed to get the comforter in there without any bulges. As such, I was reaping the rewards of this victory when my phone rang on that evening. The conversation that ensued reflected my state of mind: absolute euphoria. (Not that kind I get from ingesting Ben & Jerry’s One Sweet Whirled, but a close 2nd.)

David Gould called from work. I had already long vacated my office for the weekend and had been out of work for least 3 hours, while the rest of the country, probably 2. David had just gotten back from a health conference on the West Coast the night before and we spoke for a little bit about the flight, bad East Coast weather, and of course, the previous night’s episode of “The Apprentice.” He had caught the episode en route to NYC. There was an excitement in his voice as he relayed this bit of information. This was also his first time seeing any of the episodes and he was curious to see the outcome of his competitors.

The taping of the show lasted 7 weeks (Sept.-Oct.) and even though David was eliminated (luggage in tow) after the first mission, he and subsequent cast-offs were obligated to stay at nearby hotels for the duration of production. I had to ask the obvious question of what was it like to be a reality TV celebrity and David expressed his concerns about this early on in our conversation. Going into the show, he had no idea of what it would be like and how much his life would be altered after he was off the show…Now he’s not so sure he’s a fan of the attention or how much he enjoys being recognized by strangers. When he tells me this, there is sincerity in his tone. David isn’t out to be the next “Extra” correspondent, or do a spread for GQ; he’s a person who takes his professional life seriously. Because of this, he wasn’t that disappointed in being eliminated early on. He had definite concerns about how his image was going to be portrayed on National TV. Being eliminated that fast was not part of his original plan, however. David played to win, but unfortunately (or fortunately) his strategy (and yes he had one) backfired.

David was hoping that by offering himself up as one of the final 3 people to be in the boardroom with Trump, he would ultimately be buying more time on the show. He figured Sam was a shoe-in for elimination and that he would gain some sort of immunity in the process for future elimination rounds. Of course we all know that this strategy didn’t pan out and David was sent home (or to a hotel, as the case may be). This was the end, however, and I wanted to get back to the beginning: to break it all down and figure out what motivated him to do this in the first place.

David had just finished grad school and was between jobs. He saw the advertisement for the show in a newspaper and figured “why not?” He submitted a tape: the contents of which seem to reveal the not-so-serious, playful side of David’s personality; a side not too implicit on TV. Of course, David and I talked about this and he brought up the infamous bicycle incident: where he is seen chasing after a guy on a bike trying to sell lemonade. He wanted to clarify this for all viewers once and for all and to have it known that this was indeed a JOKE...As for the other pivotal scene in the boardroom where David is seen admitting to Trump that he would not make a good leader: Trump asked the same question to all the men and David was not the only person to answer this way.

Naturally the editing of these types of shows lends itself to oftentimes obscure the truth in certain ways and can influence our depiction of reality. Case in point: The SAM question…I had to ask it…How bad was this relationship? David says the animosity was grossly exaggerated on TV and that in real life he and Sam get along fine. Sam is apparently not the same person on TV he is outside of the show. As for other players, I asked David who impressed him most and among those he listed: Omarosa (because she’s accomplished a lot and she’s very driven), Jesse (she is very young and already runs her own chiropractic clinics), and Bill (for starting a company and seeing it through fruition to its end).

David and I both attended Big 10 schools for undergrad and perhaps in some part due to this fact, I took a genuine liking to his down-to-earth vibe. He’s a cool guy and apparently knows his way around a Home Depot…He recently renovated his new apartment in New York and talked a bit about his fondness for interior design. As for “Queer Eye for the Straight Guy,” he’s not a huge fan of this show-something to do with perpetuating bad stereotypes.

A little known fact about David: If given the opportunity if choosing A, B, or C on a multiple-choice question, he prefers D (none of the above), but I think that’s only if I’m asking the questions. Hey, I can’t wholeheartedly blame him.

A well-known fact about this interviewer: She is smitten.

Past EpisodesLesson One
For More on “The Apprentice”SirLinksALot
The official “The Apprentice” siteThe Apprentice